Model Farm, Brick Kiln Road, Hevingham, Norwich, Norfolk, NR10 5NL


Model Farm, Brick Kiln Road, Hevingham, Norwich, Norfolk, NR10 5NL

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The Williams herd of pedigree Simmentals was established in 2004 with purchases of two females from John Carter; Horsfordmanor Saffron and Horsfordmanor Regal Lady. Although the intention was only to have five or six breeding females, the herd soon grew as Hayley and Andrew both got the bug for breeding and showing Simmentals on a wider scale.

In 2006, a trip to Perth Bull Sales saw the acquisition of the female champion Tillymaud Malvenas 52nd, a Blackford Lancer daughter for 4500gns, as well as the Starline Klassic daughter, Starline Lorrette and Sterling Newmoon’s Tammy, a Corskie Principal daughter.

During 2007, additional purchases were made from local breeders across East Anglia and then in July of that year the first stock bull was purchased in the form of Heathbrow Tristar from David and Lesley Sapsed. Bought privately, Tristar is by Heathbrow Mischief and is out of a Canadian import AWL Starlet 8E. He was purchased for being a modern Simmental with plenty of length, excellent carcass quality and a perfect temperament.

Tristar has had a phenomenal show career within the Williams herd, culminating in many breed championships and an interbreed championship at the Royal Norfolk Show in 2011. His offspring are highly regarded in the herd and he consistently produces calves of the same stamp as him, no matter the dam line.

The herd continued to grow in 2008 with purchases at the Tillymaud dispersal, including Tillymaud Malvenas 42nd (mother of the already purchased Malvenas 52nd) along with her daughter Malvenas 58th and Tillymaud Danielle 33rd, who is by Dirnanean Reformer.

Further females were then bought at the Hockenhull dispersal including the 10,000gns Hockenhull Snow Queen 35th, who is a daughter of Popes Laird, as well as Hockenhull Girlie 47th, an ET-bred heifer by Glentuk Rolex.

Throughout the years of 2007 and 2010 a number of private purchases were made from the highly successful Boddington Estate’s Sterling herd. These included the Sterling Alex daughter, Sterling Naomi’s Wednesday, the Rosten Son-O’Barney’s daughter Sterling Sunset Willow, as well as Sterling Ritzys Vesta, who is by Sterling Flint, Sterling Grace’s Wilhemina, who is by Darsham Playboy and Sterling Petra’s Wendy, who is by Sterling Rochester out of a Sterling Flint daughter.

The aim now in the Williams herd is to build on the better bloodlines that have been purchased using an extensive flushing programme. To date Sterling Ritzys Vesta, Williams Lorette Auror, Hockenhull Snow Queen 35th and Tillymaud Malvenas 42nd have been flushed with eggs retained. We also have a significant number of embryos taken from Sterling Grace’s Wilhemina by both Heathbrow Tristar and Clonagh Diehard Galant. 

Following on from Tristar we have had great success with Darsham Playboy, used as an AI sire and in 2013 purchased Clonagh Diehard Gallant, a December 2012-born son of Dovefields Gallant. Bought privately from Garrett and Lyndsey Behan, we have long been an admirer of Gallant and this dark bull out of one of the herd’s top donor cows Clonagh Edel, by Hillcrest Butcher, possesses immense power, bone, milk and strength in his pedigree on both his dam and sire side. He’s bred incredibly well for the herd, producing long, clean cattle with super temperament. He’s working particularly well on Tristar daughters.

Williams Josef 18 EX92 has been retained as the junior herd sire due to a combination of his outstanding pedigree including being sired by Clonagh Diehard Gallant and being from the Snow Queen family, with Tristar as his maternal grandsire, along with ticking all the boxes for us in type. He is super long, good in his feet and legs with an excellent temperament, so he really is the full package for us. Our first crop of 2021-born calves are now on the ground from Josef and we are really excited to see what the future will hold for these.

Saltire Innes 17 EX94 has also joined the herd having been purchased at Stirling 2018, for his outstanding bloodlines being sired by Curaheen Bandit and with Popes Laird and Omorga Prince on the dams side. Innes is as long as a train with a superb temperament. His daughters are super females offering opportunities to all with their outcross pedigree.

Showing is undertaken throughout the summer circuit across England as a shop window to promote our genetics. The herd is Breedplan recorded, is BVD accredited, is Johne’s risk level 1 and in a TB 4 area. The herd is vaccinated for IBR & Lepto and is Neospora accredited as of 2021.

Alongside the Simmental herd, some 30 Blue Texel breeding females are also managed with a view to producing tups for both the commercial and pedigree market, as well as good quality females for sale privately and at Society sales. Bloodlines in the flock consist of Millside, Beili, Dulas, Pen-y-Bec, and Froggatts. We recently purchased Running alongside the Blue Texel flock is a flock of Dutch Spotted.

Heathbrow Tristar

Sterling Grace'sWilhemina

Clonagh Diehard Gallent

Williams Josef 18

CGM voucher 1